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Some Salesforce Spring 12 Features Identified

The Spring 12 pre-release of salesforce is officially out and it offers a peak at some of the new features coming out. One word of note is that the release notes are still not out (if they are, I can’t find them), so in theory none of this is official. But, if it’s in the pre-release, there’s a very good chance it’ll make it in.

In no particular order, here are the new features I’ve seen:

  • Social Accounts – Social Contacts was launched in Winter ’12, and now Social Accounts are out. If you’re on the B2B side, this is probably a lot more useful as you can track the official company’s Twitter or Facebook feeds. Support for YouTube and Klout were also added.
  • Cross Object Workflow – This has been a requested feature probably since the day after workflow was released. (I feel old in that I remember that day) You can create a Field Update that impacts a field on a related object. In the screenshot below, I’m changing the Account Type to Customer based on a workflow on the Opportunity. This will reduce a lot of annoying triggers.

Harry Radenberg

Harry is the President and founder of GearsCRM, with more than 15 years of experience working with the Salesforce platform. Outside of Gears, Harry enjoys debating Star Wars and Marvel with his son and sharing music and videos with his daughter. He is an avid racquetball player, bleeds Dodger blue, cries Jets green and always tries to find spare time to read a good fiction novel.

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