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How to Lower Your Salesforce Storage Costs, Improve Speed & Save the Cat Photos

Big Data. Sensitive Data. Stolen Data. It seems like everyone is talking about data lately, and with good reason! According to Forbes in 2018, 2.5 quintillion bytes of data are created each day. I honestly can’t wrap my head around the enormity of that number, but imagine 3 years later how much more data is being created daily with the explosion of video, zoom calls, and our current socially distant lifestyle?

Here’s the thing, that data needs to be stored somewhere and that’s not cheap. In the Salesforce world, storage used to be an afterthought. But as the platform has grown, so has the amount and type of data that’s being stored in the system. This goes beyond basic records and the size of your database. Now you have images for your CPQ product catalog, quirky User profile photos, customer photos and screenshots submitted with support Cases, and pictures from Field Service agents performing and documenting service requests. And this is before Peggy from HR uploads 100 high-res images of her new Ragdoll kitten, Constance.

So how do you manage the needs of your Salesforce Users (because we all need those kitten photos!) without blowing your budget on increased storage costs? Lossless Image Compression & File Optimization! Wait, don’t click away – here’s a kitten photo to hold your interest!

Cute kittens make everything better, right?

Bear with me – this is actually pretty simple, I promise! With lossless image compression, you can reduce storage needs by as much as 90%. This would help you significantly lower your Salesforce storage costs as well! Of course, this would all be automated and it would happen seamlessly behind the scenes, allowing you to save money on storage, improve performance loading images, and ensure that everyone can enjoy the photos of Peggy’s upcoming trip to Cancun as soon as travel is permitted again.

Because this is Salesforce, the process can be customized to meet the needs of your organization. In the flow below, the system evaluates image files as they’re inserted, and you get to determine the threshold for what you consider a large image. Then, the system performs a test compression on any large files to ensure that compression is achieved – again at a threshold that you can control – and images that meet the parameters are automatically compressed.

Flow chart of Image Compression Process in Salesforce
An example flow that audits incoming files & tests compression results before any changes are made

In this scenario, we are alerting the system admin if a file can’t be compressed for any reason, but you can also create an audit report, alert your ops team, or even delete the file if it doesn’t meet your parameters. The process can be tailored to your organization’s needs.

If you’re interested in learning more about lowering your Salesforce storage costs, let’s talk! Fill out the form below and one of our Solution Architects would be happy to audit your current storage and discuss your options for reducing costs and improving performance.

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Jaclyn is the Senior Director of Marketing and Customer Experience at Gears and has been with the company since 2011. She has a background in marketing operations, horrible taste in music, a love of cooking and a passion for enjoying a good pinot with friends.

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