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Exciting New Chapter for GearsCRM: Joining with PixelMEDIA & Docmation

Last week was a pretty crazy week for me. To start the week, the Jets won in a shocker against Cinci (noted that they crashed back down to reality on Thursday, but if the Jets won twice in one week, I’d be running for the hills fully expecting the end of the world). On Friday Radiohead released their long-awaited 20th anniversary edition of Kid A with a whole album of new material – and well, it’s Radiohead. On Saturday I got to see Dune – my first visit to the theater in over a year and a half (it’s definitely worth seeing in the theater for sure. Very well shot movie that stays pretty true to the book). And in the middle of all of this, we closed on a sale of Gears to join two incredible Salesforce partners – PixelMEDIA and Docmation backed by BV Investment Partners and Salesforce Ventures. Talk about a big week.

I could talk for hours about the new Radiohead and Dune, but I’m here to focus on the big Gears news. This was a big decision for us at Gears and for myself personally and it was one we didn’t take lightly. It’s not a secret we’ve had plenty of opportunities over the years, but I really wanted to ensure that when Gears did sell that we were joining something exciting and something special. I’ve written before over the years that when I founded Gears I had no plans to ever grow as much as we did. I thought we’d wind up with 5 or 6 people and I still remember wrestling with “going big time” and trying to get to 10 people like it was just a couple of years ago. I didn’t start Gears to grow or to sell – I founded Gears to build cool stuff with Salesforce. While that goal certainly matured and evolved over the years, in my heart, that’s still what excites me and it is still a big factor in any decision I make.

That was a huge part of this decision to join forces with PixelMEDIA and Docmation. When they first approached me with the idea, I was intrigued. Both companies have a similar background as Gears – having been bootstrapped by their founders and all grown to similar sizes – but we all took different paths within the Salesforce product stack. Pixel focused on B2C Commerce, becoming a leading B2C Commerce partner even prior to Salesforce’s acquisition of Demandware. Docmation went the Quote-to-Cash route, building a strong CPQ, CPQ Billing, and B2B Commerce practice. Adding in our multi-cloud practice to this mix – with a lot of Service, Field Service, Sales Cloud, Experience Cloud, and Pardot expertise and our Data Service Practice – was really compelling. At Gears, we’ve always wanted to expand into Commerce, but weren’t able to focus on it with everything else happening and now we’re going to have a chance to work on some really exciting multi-cloud projects mixing all of the expertise of these three great companies.

This all has just happened, so I haven’t had a chance to meet everyone yet, but I’m really excited to meet the Pixel and Docmation teams. From everything I’ve seen, they have the same commitment and approach that Gears does to attacking their projects – and they all have been pushing the envelope of their various expertise. I’m also personally excited to be part of such an entrepreneurial company where we will now have six original founders working together. When you include the leadership teams of all three companies and the strategic expertise of BV & Salesforce Ventures – there is just so much potential. It’s definitely going to be different shifting from being a solo owner to this, but I’m ready for it.

A lot of people to thank as we head into a big new chapter for Gears. First and foremost, I need to thank all of the Gearys that got us here. We announced this internally a week ago, and up until that point, my best man’s speech at my best friend’s wedding was the hardest speech I’d ever given. I might have had to turn off the Zoom camera to collect myself once or twice. We’ve been around for over 12 years, so we have a great mix of veterans and also those that have joined us along the way. We have such a passionate team here and they do their best to deliver tough projects. I have so many stories from these years covering the entire range of emotions and challenges. None of this happens without this team and I want to thank them again for putting their trust in me. I take that extremely seriously and I am looking forward to building new cool stuff with them alongside our new teammates. Thank you for everything.

In addition to the Gearys still here, over the 12 years there are a lot of former Gearys that were a big part of shaping Gears and getting us to where we are. We still talk with a lot of them – some of them I seem to text with more now than I did when they were here – and some have become customers, some are at the mothership (Salesforce), and others are just friends we’ll always have. Thank you for all of the work here at Gears and the support you’ve given us since moving on to new roles.

I can’t forget our customers and partners. A big thank you to all of our customers – current and past. For our current customers, some of you are on your first project with us and others of you have been working with us for years – I promise that we will continue to deliver the same quality and with the same love of Salesforce that we have. This will only make us stronger as we’ll have more expertise to leverage. I’m also excited at the potential of new products we can support and hope to work with you on Commerce and Billing projects. Thank you for trusting us with your projects and the patience you’ve shown us during challenges, but also for the appreciation of our teams during the successes. I also need to thank our partners and the employees at them – Salesforce, Boomi, Vonage, and others. We’ve worked together on a lot these past years – I want to thank you all for the work we’ve done together and I’m looking forward to our continued partnership and the potential this offers.

There’s a line in the 80’s not-so-classic Cocktail, “Everything ends badly, otherwise it wouldn’t end,” that I joke about a lot and have used on occasion. Granted, this isn’t exactly Shakespeare with lots of depth to its meaning, but it is something I have always had in the back of my mind. There have been a couple of points over these 12 years where we could have gone the way of Cocktail (I’m pretty sure all businesses have those moments) and one, in particular, has been a huge lesson for me throughout this process. With this announcement, I don’t see this as the end, but rather an evolution and a start of a new chapter. I’m fired up at the potential and can’t wait to see what we can do together. This leaves me to my final thank you. Thank you to the leadership at Pixel, Docmation, and BV for trusting us to join what is already a great company. There are going to be a few moments where you guys are going to wonder ‘who the heck are these guys?’ (me trying to describe why the wooden spoon is important might have been the first one), but I promise, while we might be a bit crazy and quirky, you’ve found a passionate, driven and extremely hard-working team at Gears.

Harry Radenberg

Harry Radenberg

Harry is the CEO and founder of GearsCRM, with more than 18 years of experience working with the Salesforce platform. Outside of Gears, Harry enjoys debating Star Wars and Marvel with his son and sharing music and videos with his daughter. He is an avid racquetball player, bleeds Dodger blue, cries Jets green and always tries to find spare time to read a good fiction novel.

This Post Has One Comment

  1. WOW! Congratulations Harry – well done. It was a privilege to work with you a few years back – you have a top-drawer team. I hope you keep up with the SFDC Release blogs – I share them and depend on the insights they bring!

    Best regards to all,
    Jane

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